How we started

As avid social golfers, two friends realized that food and beverages are integral to enjoying a round of golf—whether it’s a refreshing drink to steady your nerves before a swing or a quick snack to power through the back nine.

Together, they identified two key challenges faced by golf courses:

1. Players need quick and seamless access to food and beverages while playing, no matter where they are.
2. Clubhouses require improved turnaround times at the halfway house to maintain the pace of play.

Motivated by these insights, Halfway was founded in 2023, evolving golf in South Africa by providing a solution that enhances both player convenience and clubhouse efficiency.

Our Mission

Halfway is more than just an app, it’s a value-added service designed to work alongside your club’s existing operations. Our mission is to elevate the player experience, support clubs in boosting sales, and streamline service efficiency—all while ensuring the game remains uninterrupted.

What we stand for

• Seamless On-Course Service: Players can order refreshments and essentials directly from their location using GPS technology.
• Hassle-Free Pre-Orders: Meals and drinks can be pre-ordered to be ready at the halfway house, saving time and keeping the game flowing.
• Expanded Reach: Clubhouse offerings can be delivered beyond the course, including to residents on golf estates.

With a focus on evolving player satisfaction, enhancing club operations, and driving innovation, Halfway is redefining what it means to play golf in South Africa.

Let’s work together to evolve your club and make every round extraordinary.